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小 in 沟通

学生 who pursue a communication minor must complete 一个 of the following concentrations: 

COMMUNICATION AND CULTURE - Concentration Requirements

沟通 and Culture Concentration examines communication practices as modes of action, ways of accomplishing social ends, the craft of communicative activity and performance, and ordinary and spectacular cultural events. Courses in this concentration utilize multiple methods to develop an understanding of the cultural worlds humans occupy. This concentration features ethnographic theory and method as well as critical theory and application. It involves students in participant observation, cross-cultural contexts, and prompts self-reflexivity to produce knowledge about how culture is produced/reproduced by human action.

 

新闻- Concentration Requirements

Journalism Concentration explores various skills, 法律, 道德, 权力动力学, and responsibilities of the news media in modern society. Courses in this concentration focus on the technical skills and theoretical understandings needed to successfully hear, 解释, and share the stories of people whose circumstances may be different but are vital to the changing and diverse world in which we live.

 

〇媒体研究 Concentration Requirements

Media Studies Concentration examines the social implications and responsibilities of 媒体 and develops fundamental knowledge of media production theory and skills. Courses in this concentration challenge students to engage in media texts critically, rather than to accept them passively. Coursework in this concentration foregrounds accomplishment in the skill sets necessary for those entering careers in mediated communication. 学生 learn to be both mindful consumers and responsible creators of mediated texts, which are essential aspects of contemporary life.

 

PUBLIC RELATIONS - Concentration Requirements

Public Relations Concentration explores how to help organizations build and maintain good reputations and communicate effectively with employees, 媒体, community groups, and other constituents important to their success. Courses in this concentration emphasize the use of strategic communication to place messages in 媒体 through media releases, editorial content, 和推广. 学生 learn more comprehensive and nuanced understandings of organizations, 各种各样的媒体, and the construction of effective campaigns.